University co-op brand book

I was the lead designer and copywriter for a brand book for the University Co-op in Austin, TX. The board of directors for the UT Coop wanted to create an overview of the organization's history, vision, personality and key values.

In addition to telling the story, mission and values of the company, I defined visual guidelines to be followed in order to keep the brand solid. These specifications included correct logo usage, color palettes, font styles, marketing collateral and photography guidelines. 

I helped bring the story of the Co-op to life in this 63 page booklet. To see the entire project in high resolution, click here.